Nobek Asesores Legales
Corporate branding for a B2B law firm with a human, strategic edge.
Challenge
Nobek is a corporate law firm based in Quito, Ecuador, offering highly personalized legal consulting for B2B clients. The market was saturated with firms that looked and sounded the same. Nobek needed a distinct, trustworthy identity — one that emphasized partnership, strategy, and a preventive approach to legal services.
My Role
I led the branding from strategy through execution, in collaboration with my creative partner Paula. We handled everything from naming to the website and social media. This was my first full-scope brand project, and it pushed me to sharpen both my process and my ambition — ultimately inspiring me to pursue a master’s degree in branding.
Creative Direction & Visual Identity
We started by naming the firm. Nobek blends the founding partners’ surnames — Noboa and Benalcázar — highlighting their partnership and commitment to clients. The brand personality was built around being professional, approachable, and deeply reliable.
We designed a clean, minimal wordmark and a neutral, grounded color palette to convey trust. The brand came to life through:
Logo and visual identity
Business cards, letterheads, envelopes
Pitch decks and estimate templates
Website (design + implementation)
Social media content strategy and visuals
The logo went through 3 key iterations before we landed on the final design.
Takeaway
The project was delivered on a tight timeline, and the client was thrilled. The brand is still in use and holding strong. Personally, Nobek marked a turning point: it was the first time I built a brand from the ground up, and it helped me realize how much I loved strategic, end-to-end creative work.
