Nobek Asesores Legales
Establishing Credibility for a Modern Corporate Law Firm
🔎 TL;DR: A full brand system for a new corporate law firm in Ecuador, from name to web. I led strategy, naming, and visual identity, then extended it across digital and print touchpoints in order to position the firm to compete in a saturated legal market.
Services
Services
Services
Services
Naming · Brand Identity · Website · Print Collateral · Social · Email
Role
Role
Role
Role
Brand Designer
About the Project
In 2019, three senior partners launched Nobek Asesores Legales, a corporate law firm based in Quito. They needed a professional identity that could hold its own against long-established competitors; something trustworthy yet distinctive.
The firm’s name, Nobek, came from a fusion of the founders’ last names: Noboa and Benalcázar, reflecting unity and shared leadership. I led the full branding process, collaborating with Paula Loyola as part of our freelance studio.
We built a clean, corporate identity centered on clarity and trust:
A bold, typographic logo
A modern serif and sans-serif font system
A professional color palette of navy, teal, and grey
Collateral for all brand touchpoints, from stationery to digital templates
We later expanded into digital: website design on Squarespace, social content, branded presentations, email campaigns, and art direction for the firm's team photos.
The Challenge
The legal space in Ecuador is saturated with traditional branding—many firms rely on legacy, not differentiation. Nobek’s partners were experienced, but the brand needed to do the work of establishing instant credibility.
We had to:
Build a brand identity from scratch, starting with a name
Strike a balance between modern design and corporate expectations
Create a consistent visual system that worked across multiple mediums
Ensure the firm’s voice felt personal, expert, and accessible
Results & Impact
Nobek launched with a strong visual presence and quickly built a reputation in the corporate space. The partners received positive feedback from clients and peers, and the brand remains in use to this day.
This was a pivotal project in my career; my first full brand system, from naming to web. It sparked my passion for brand strategy and led me to pursue a master’s degree in branding and visual identity.
About the Project
In 2019, three senior partners launched Nobek Asesores Legales, a corporate law firm based in Quito. They needed a professional identity that could hold its own against long-established competitors; something trustworthy yet distinctive.
The firm’s name, Nobek, came from a fusion of the founders’ last names: Noboa and Benalcázar, reflecting unity and shared leadership. I led the full branding process, collaborating with Paula Loyola as part of our freelance studio.
We built a clean, corporate identity centered on clarity and trust:
A bold, typographic logo
A modern serif and sans-serif font system
A professional color palette of navy, teal, and grey
Collateral for all brand touchpoints, from stationery to digital templates
We later expanded into digital: website design on Squarespace, social content, branded presentations, email campaigns, and art direction for the firm's team photos.
The Challenge
The legal space in Ecuador is saturated with traditional branding—many firms rely on legacy, not differentiation. Nobek’s partners were experienced, but the brand needed to do the work of establishing instant credibility.
We had to:
Build a brand identity from scratch, starting with a name
Strike a balance between modern design and corporate expectations
Create a consistent visual system that worked across multiple mediums
Ensure the firm’s voice felt personal, expert, and accessible
Results & Impact
Nobek launched with a strong visual presence and quickly built a reputation in the corporate space. The partners received positive feedback from clients and peers, and the brand remains in use to this day.
This was a pivotal project in my career; my first full brand system, from naming to web. It sparked my passion for brand strategy and led me to pursue a master’s degree in branding and visual identity.
