OFEK Learning Hub
Strengthening Brand Consistency for a Global EdTech Platform
🔎 TL;DR: A multi-year partnership to elevate OFEK’s brand presence across web, ads, and social. I led visual improvements across landing pages, campaigns, and print, focusing on brand consistency and scalable design systems that supported OFEK’s growth.
Services
Services
Services
Services
Branding · Visual Identity · Web Design · WordPress Implementation · Ad Campaigns · Print
Role
Role
Role
Role
Lead Designer
About the Project
OFEK is an EdTech platform offering live Hebrew-language online courses for Jewish-American and Israeli-American communities. As part of Noetic’s services, I became their go-to designer for visual marketing and digital design, supporting growth campaigns and building consistency across all customer touchpoints.
The Challenge
When I joined the project in 2021, OFEK’s visual identity was fragmented across channels. Colors, typography, illustration styles, and layout patterns shifted from one touchpoint to another, creating confusion and weakening the brand’s credibility at a time when the platform was rapidly expanding.
My goal was to create visual alignment across landing pages, social media, ads, and printed materials, while developing scalable systems that allowed the OFEK team to launch new courses and campaigns without reinventing the wheel each time.
To achieve this, I:
Refined and standardized core brand elements for digital and print
Designed landing pages and campaign assets that established a clearer hierarchy and consistency
Built reusable design templates for ads, social posts, flyers, and email banners
Created new UI components for the website to improve clarity and ease of use
Partnered with strategists and copywriters to align visuals with messaging and audience needs
Results & Takeaways
This long-standing collaboration became an opportunity to grow alongside a global EdTech brand and strengthen its visual coherence over time.
The work delivered:
Greater consistency across platforms, from social media to landing pages to print
Reusable brand systems that supported recurring campaigns and new course launches
A more cohesive, credible customer experience across all touchpoints
Improved efficiency for both the OFEK and Noetic teams through systematized design workflows
🎯 Takeaways
Strong visual systems make fast-moving campaign environments more strategic and sustainable
Consistency across touchpoints builds trust, especially for educational brands
Long-term partnerships require clear rationale, communication, and adaptability
Maintaining brand equity over time means protecting clarity, even as stakeholders and priorities evolve
About the Project
OFEK is an EdTech platform offering live Hebrew-language online courses for Jewish-American and Israeli-American communities. As part of Noetic’s services, I became their go-to designer for visual marketing and digital design, supporting growth campaigns and building consistency across all customer touchpoints.
The Challenge
When I joined the project in 2021, OFEK’s visual identity was fragmented across channels. Colors, typography, illustration styles, and layout patterns shifted from one touchpoint to another, creating confusion and weakening the brand’s credibility at a time when the platform was rapidly expanding.
My goal was to create visual alignment across landing pages, social media, ads, and printed materials, while developing scalable systems that allowed the OFEK team to launch new courses and campaigns without reinventing the wheel each time.
To achieve this, I:
Refined and standardized core brand elements for digital and print
Designed landing pages and campaign assets that established a clearer hierarchy and consistency
Built reusable design templates for ads, social posts, flyers, and email banners
Created new UI components for the website to improve clarity and ease of use
Partnered with strategists and copywriters to align visuals with messaging and audience needs
Results & Takeaways
This long-standing collaboration became an opportunity to grow alongside a global EdTech brand and strengthen its visual coherence over time.
The work delivered:
Greater consistency across platforms, from social media to landing pages to print
Reusable brand systems that supported recurring campaigns and new course launches
A more cohesive, credible customer experience across all touchpoints
Improved efficiency for both the OFEK and Noetic teams through systematized design workflows
🎯 Takeaways
Strong visual systems make fast-moving campaign environments more strategic and sustainable
Consistency across touchpoints builds trust, especially for educational brands
Long-term partnerships require clear rationale, communication, and adaptability
Maintaining brand equity over time means protecting clarity, even as stakeholders and priorities evolve
