About the Project

OFEK is an EdTech platform offering live Hebrew-language online courses for Jewish-American and Israeli-American communities. As part of Noetic’s services, I became their go-to designer for visual marketing and digital design, supporting growth campaigns and building design consistency across all customer touchpoints.

The Challenge

When I joined the project in 2021, OFEK’s visual identity was fragmented across channels; different colors, styles, and typefaces were being used with little cohesion. This inconsistency weakened their professional image, especially as the company grew and began offering more courses across the US.

My goal was to create visual alignment across landing pages, social media, ads, and print, while helping OFEK scale campaigns without reinventing the wheel each time.

Results & Takeaways

This long-standing collaboration has been an opportunity to grow with a global brand, bringing:

• Greater consistency across platforms, from social to print to digital

• Reusable brand systems that support their growing campaign needs

• A more cohesive and credible customer experience

It also taught me how to embed brand structure into fast-moving campaign work—and how to maintain brand equity over time, even with shifting stakeholders and priorities.