Case Study: Noetic Creative
Repositioning a B2B Agency with a Brand-Led Website Redesign
🔎 TL;DR: A full redesign of Noetic Creative’s website to help the founder better pitch the agency’s work. I led the project from strategy through implementation, updating the brand’s visual language and building a new site in Elementor. Result → Elevated brand presence and improved client acquisition flow.
Role
Role
Role
Role
Lead Designer
Services Provided
Services Provided
Services Provided
Services Provided
Branding / Web Design
Year
Year
Year
Year
2023
Context
Noetic Creative is a performance marketing agency working primarily with B2B clients. Their old website lacked clarity, visual appeal, and strategic content. It didn’t reflect the team’s capabilities or help support their outbound lead generation efforts. We set out to create a bold, modern site focused on services, case studies, and the people behind the work.
My Role
I owned the full design and implementation process with support from our developer and copywriter. My Responsibilities included:
Auditing the old website
Co-developing brand strategy
Visual identity refresh
UX/UI Design
Full Elementor build + QA
Research
To ground the redesign in strategy, we:
Used the brand key model to establish the fundamentals of the new brand strategy
Revised values and beliefs and defined Noetic's brand personality using Carl Jung's theory of personality archetypes
Built target audience and buyer personas
Conducted a competitive audit of performance marketing agencies
Built a visual identity moodboard to align strategy to the owner's aesthetic preferences
The outcome was a clearer understanding of what the new site needed to do: build trust fast, showcase proof of work, and feel cutting-edge without losing personality.
Creative Process
Visual Identity Refresh
While retaining the brand’s purple and yellow core, I refined the palette and added turquoise and charcoal gray for depth. Typography was updated for better readability and polish. The logo was lightly adjusted for consistency and responsiveness.
UX & UI Design
Modular layout built for scalability
Strong visual hierarchy and strategic CTAs
Services and case studies highlighted as trust drivers
Emphasis on team and real people — not just services
We went through 6 major iterations, balancing client feedback with best practices to maintain clarity and cohesion across desktop and mobile
Results & Takeaways
The new website launched in February 2023 and became a core sales tool for the agency. While we didn’t track quantitative metrics, the client noted it was easier to close new leads and felt more confident sharing the site.
This was a pivotal project for me:
I deepened my skills in web strategy and design
I managed unclear stakeholder feedback with confidence
I extended the brand into pitch decks and internal collateral
Context
Noetic Creative is a performance marketing agency working primarily with B2B clients. Their old website lacked clarity, visual appeal, and strategic content. It didn’t reflect the team’s capabilities or help support their outbound lead generation efforts. We set out to create a bold, modern site focused on services, case studies, and the people behind the work.
My Role
I owned the full design and implementation process with support from our developer and copywriter. My Responsibilities included:
Auditing the old website
Co-developing brand strategy
Visual identity refresh
UX/UI Design
Full Elementor build + QA
Research
To ground the redesign in strategy, we:
Used the brand key model to establish the fundamentals of the new brand strategy
Revised values and beliefs and defined Noetic's brand personality using Carl Jung's theory of personality archetypes
Built target audience and buyer personas
Conducted a competitive audit of performance marketing agencies
Built a visual identity moodboard to align strategy to the owner's aesthetic preferences
The outcome was a clearer understanding of what the new site needed to do: build trust fast, showcase proof of work, and feel cutting-edge without losing personality.
Creative Process
Visual Identity Refresh
While retaining the brand’s purple and yellow core, I refined the palette and added turquoise and charcoal gray for depth. Typography was updated for better readability and polish. The logo was lightly adjusted for consistency and responsiveness.
UX & UI Design
Modular layout built for scalability
Strong visual hierarchy and strategic CTAs
Services and case studies highlighted as trust drivers
Emphasis on team and real people — not just services
We went through 6 major iterations, balancing client feedback with best practices to maintain clarity and cohesion across desktop and mobile
Results & Takeaways
The new website launched in February 2023 and became a core sales tool for the agency. While we didn’t track quantitative metrics, the client noted it was easier to close new leads and felt more confident sharing the site.
This was a pivotal project for me:
I deepened my skills in web strategy and design
I managed unclear stakeholder feedback with confidence
I extended the brand into pitch decks and internal collateral
