Noetic Creative
Repositioning a B2B Agency with a Brand-Led Website Redesign
🔎 TL;DR: A full brand and website overhaul to help Noetic better attract and close leads. I led the visual refresh and rebuilt the site in Elementor, grounding everything in strategy and storytelling.
Services
Services
Services
Services
Brand Strategy · Visual Identity · Web Design · WordPress Implementation
Role
Role
Role
Role
Lead Designer
About the Project
Noetic Creative is a U.S.-based agency working primarily with B2B clients, with some B2C in the mix. While originally focused on performance marketing, the agency has since expanded to include social media content, branding, and website design.
The founder needed a website that matched Noetic’s evolving offer and elevated the agency’s credibility. I led a full rebrand and website redesign, from strategy to implementation.
The Challenge
The previous site lacked a clear message, personality, and visual consistency. It didn’t showcase the team, services, or client results in a compelling way, and wasn’t supporting their sales process.
To reposition the agency, I led a foundational strategy phase:
Defined voice and values using a brand key
Built buyer personas and clarified the audience
Used brand archetypes to shape personality
Audited competitors and built a creative direction moodboard
The final website emphasized structure, clarity, and personality, with a scalable modular layout that made it easy to grow as new services were added.
Results & Impact
The new site launched in February 2023 and became a key asset in the agency’s sales process. It helped the founder pitch with more confidence, land larger clients, and elevate Noetic’s overall brand presence.
🎯 Takeaways from this project:
Strategy-first design leads to better, longer-lasting work
Strong visual systems scale easily across platforms and formats
A good designer doesn’t just follow, they help guide through ambiguity
About the Project
Noetic Creative is a U.S.-based agency working primarily with B2B clients, with some B2C in the mix. While originally focused on performance marketing, the agency has since expanded to include social media content, branding, and website design.
The founder needed a website that matched Noetic’s evolving offer and elevated the agency’s credibility. I led a full rebrand and website redesign, from strategy to implementation.
The Challenge
The previous site lacked a clear message, personality, and visual consistency. It didn’t showcase the team, services, or client results in a compelling way, and wasn’t supporting their sales process.
To reposition the agency, I led a foundational strategy phase:
Defined voice and values using a brand key
Built buyer personas and clarified the audience
Used brand archetypes to shape personality
Audited competitors and built a creative direction moodboard
The final website emphasized structure, clarity, and personality, with a scalable modular layout that made it easy to grow as new services were added.
Results & Impact
The new site launched in February 2023 and became a key asset in the agency’s sales process. It helped the founder pitch with more confidence, land larger clients, and elevate Noetic’s overall brand presence.
🎯 Takeaways from this project:
Strategy-first design leads to better, longer-lasting work
Strong visual systems scale easily across platforms and formats
A good designer doesn’t just follow, they help guide through ambiguity
